Market Research and Cultural Marketing

Patricia Huang

This course will focus primarly on how art flows in the commercial market. The course provides a broad introduction to the demand and supply of art works, and the wider economic and artistic landscape that the art market is situated within. Students are expected to gain a professional understanding of how art is sold and bought through galleries and auction houses, and the intricate relationship between collectors, museums, galleries and auction houses

 Indicative References

Adam, Georgina (2018) Dark Side of the Room, Lund Humphries

White, Adam ‘France should sell the Mona Lisa for 50 Billions Euros to cover coronavirus loses, tech CEO suggests’, The Independent, 19 May 2020.