Museum Management and Practice

LIN Yung-Neng 
COURSE DESCRIPTION
Course Objectives
  1. To have good knowledge of topics of the theory and the criticism of the contemporary art
  2. To develop student’s capacity of thinking, interrogation and research in this field
Course Outline

1.Definition of museums
2.To Charge or not to charge? Museum policies
3. Exhibition design
4. Storyline
5. Audience research
6. Consumer behavior
7. Performance evaluation
8. Museum marketing
9. Fundraising and public relations

Implementation method
Lectures
Panel discussion
Participation in University Museum Project
Museum visits
Grading Policy
Assistance (20%)
Oral presentations (40%)
Final essay (40%)
 References

Michael Archer, Art since 1960, London: Thames and Hudson, 1977.
James Meyer (ed.), Minimalism, London: Phaidon, 2000.
Gregory Battcock (ed.), Minimal Art, a Critical Anthology, Berkeley, University of California Press, 1968, 1995.
Gilles A. Tiberghien, Land Art, New York, Princeton Architectural Press, 1995. Alexander Alberro and Blake Stimson (ed.), Conceptual Art: A Critical Anthology,Cambridge, MIT Press, 1999.
Malcolm Andrews, Landscape and Western Art, Oxford, Oxford University of Press, 1999.
Rose Lee Goldberg, Performance Art, From Futurism to the Present, London, Thames and Hudson, 1988.
Allan Kaprow, The Blurring of Art and Life, Berkeley, University of California Press, 1993.
Brian Wallis (ed.), Art after modernism: rethinking representation, New York: New Museum of Contemporary Art; Boston: D.R. Godine, 1984.