Market Research and Cultural Marketing

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COURSE DESCRIPTION

Patricia Huang

 

This course will focus primarly on how art flows in the commercial market. The course provides a broad introduction to the demand and supply of art works, and the wider economic and artistic landscape that the art market is situated within. Students are expected to gain a professional understanding of how art is sold and bought through galleries and auction houses, and the intricate relationship between collectors, museums, galleries and auction houses

 

 

Indicative references :

  • Adam, Georgina (2018) Dark Side of the Room, Lund Humphries

  • White, Adam ‘France should sell the Mona Lisa for 50 Billions Euros to cover coronavirus loses, tech CEO suggests’, The Independent, 19 May 2020.