HOME
>
Program
>
Market Research and Cultural Marketing
COURSE DESCRIPTION
Patricia Huang
This course will focus primarly on how art flows in the commercial market. The course provides a broad introduction to the demand and supply of art works, and the wider economic and artistic landscape that the art market is situated within. Students are expected to gain a professional understanding of how art is sold and bought through galleries and auction houses, and the intricate relationship between collectors, museums, galleries and auction houses
Indicative references :
-
Adam, Georgina (2018) Dark Side of the Room, Lund Humphries
-
White, Adam ‘France should sell the Mona Lisa for 50 Billions Euros to cover coronavirus loses, tech CEO suggests’, The Independent, 19 May 2020.